CoChalet CMO Resource - Apr 22, 2026

Social Visual Asset Plan

A reviewable production map for the first CoChalet social packets: what to create, which crop packs to export, where each asset lives, how Hermes routes review, and what the AI Studio app must fix before production generation.

Open AI Studio App Open JSON Contract Back To Dashboard
Resource
CMO review draft
Ready for approval or amendments before asset production.
Publishing
Approval first
No Browser Use publishing until approved packets exist.
AI Studio
Needs Codex 5.4 repair
Use for visual briefs, crop prompts, alt text, and QA sheets only.
Compliance
Four Nevers active
Financial, securities, access, and comparison claims escalate.

Operating Loop

No vibe coding
Gate CheckConfirm packet, source, CTA, UTM, claim class, date, owner, and asset brief.
DispatchRoute to CMO, Brand, PMM, Compliance, and Hermes skill lanes.
ExecuteCreate visual directions, masters, copy fits, and crop-pack prompts.
StagingPlace outputs in dated folders with previews, alt text, and QA metadata.
VerifyCheck platform specs, legibility, source claims, and Four Nevers.
Retry?Revise any failed asset, caption, link, or compliance gate before approval.
ProductionBrowser Use schedules only approved packets and captures screenshots.
PromoteMetrics feed the learning ledger and next asset brief.

First 3 Asset Packets

Apr 23-24 pilot
SOC-20260423-LI-01

LinkedIn Founder Voice

Scheduled: Apr 23, 2026 at 9:10 AM ET
Owner: CMO + PMM

Hook: "We are building CoChalet around a simple belief: the owner experience should feel clear before it feels clever."

LinkedIn Founder note CMO approval pending

Visual direction: Founder-note style asset with CoChalet wordmark, refined chalet/property image, and a clean text lockup: "Clear information. Better questions. Stronger owner experience."

  • 1200x1200 square
  • 1200x628 landscape
  • 720x900 mobile portrait crop
  • Alt text and preview screenshot
SOC-20260423-IG-01

Instagram Alpine Lifestyle

Scheduled: Apr 23, 2026 at 6:10 PM ET
Owner: Brand

Hook: "A chalet should feel personal before the calendar fills up."

Instagram Lifestyle Image selection pending

Visual direction: Warm alpine arrival or interior-detail scene. The visual should feel personal, calm, and owned without using investor, equity, or return language.

  • 1080x1350 feed portrait
  • 1080x1920 story or reel
  • 1080x1080 cover crop
  • Optional four-slide carousel

Platform Export Pack

Build once, crop intentionally
Platform Primary Exports QA Notes
LinkedIn 1200x1200 square, 1200x628 landscape, 720x900 4:5 mobile portrait. LinkedIn single-image specs list JPG/PNG/GIF, 5 MB max, 1200x1200 square and 1200x628 landscape recommendations. Vertical delivery is mobile-only, so keep the square as the default master.
Instagram 1080x1350 feed portrait, 1080x1080 square, 1080x1920 story/reel, 420x654 reel-cover review crop. Use no tiny text near top/bottom UI zones. Treat Meta specs as final at scheduling time because Ads Manager/Business Suite can reject placement-specific crops.
Facebook 1080x1350 feed portrait, 1080x1080 square, 1200x628 link preview, 1080x1920 story/reel. Make feed and link-preview versions separately so the CTA destination does not crop the main proof point.
X 1200x1200 square, 1200x628 landscape, 1440x1800 4:5, 1080x1920 vertical. X creative specs support multiple ratios for video/carousel contexts. Keep text large and centered because the feed crop can vary.
YouTube 3840x2160 thumbnail master, 1280x720 fallback export, 1080x1920 Shorts frame. YouTube recommends large 16:9 custom thumbnails and notes mobile/desktop upload file-size differences. Shorts thumbnails are selected frames, so design strong in-video frames.

AI Studio Repair Brief

For the other Codex 5.4 thread
Required app behavior
  • Input one approved social packet ID and platform.
  • Return a visual brief, crop-pack prompt set, alt text, and QA checklist.
  • Produce one JSON asset contract that Hermes can save beside the packet.
  • Never schedule, publish, or imply approval from generated output alone.
Guardrails
  • No guaranteed returns, appreciation promises, or investment-performance framing.
  • No "verified" claim unless the verification standard is defined.
  • No fake property photos passed as real inventory.
  • No CMO approval bypass; generated variants remain drafts.

Folder Contract

Hermes staging path

Each packet gets a dated asset folder:

/mnt/hermes-output/social-ops/assets/YYYY/MM/YYYY-MM-DD/<platform>/<post_id>/

Required contents: source.md, visual-brief.md, asset-master.*, exports/, alt-text.md, preview.png, approval.md, and qa.json.

CMO Decisions

Reply path: mesh or cowork chat
Decision 1

Approve visual lanes?

Approve or amend the first three visual directions before any assets are produced.

Decision 2

Real photos vs moodboards?

Confirm whether real property photography is required or AI moodboards are acceptable for draft exploration only.

Decision 3

AI Studio dependency?

Confirm the app must be repaired before production generation, with Hermes storing outputs in the folder contract.

Source checks used for platform specs: LinkedIn Single Image Ads, X creative specifications, YouTube custom thumbnails. Meta/Instagram final acceptance should be verified inside Meta Business Suite or Ads Manager during the Browser Use dry-run.

Resource generated by Codex Hermes On-Call for CMO/Hermes review. Last updated Apr 22, 2026.